As a matter of fact, I was quite skeptical after reading most of the comments this morning.
Of late, for some reason the CPU temperature which is normally mostly in the 50 -60s Celsius even with at least one streaming video running most of the time in Firefox + a couple of other tabs + Audials radio, the temperatures have been too often in the early 70s °C.
I need to say I recently in addition Audials Radio Tracker, Audials Internet TV | Player & Recorder which I mostly have on all the time in the background to mostly listen to some International TV. It seems to contribute to this, but it's not always on.
Anyway, I have been planning to look at what was keeping the temperatures that high, also suspecting some Windows or other update. In the past, I have had the PC suddenly misbehaving [sometimes heating, video or sound] for long periods and then stops and I suppose some form of update is behind.
After installing 7thShare CPU Cooling Master 1.1.8.8 this afternoon (local time), right now I have CNN USA running in Audials Internet TV | Player & Recorder, have multiple Firefox tabs loaded, Audials one on (passive), etc while doing some work, on average the CPU temperature has been definitely reduced by 10 - 14 °C. As I right this sentence, it's 58°C.
I have turned the program a few times on & off and it shoots up to over 70° C with the mentioned tasks on and back down with it on. My 6 year old Samsung Windows 10 Home AMD 8... 8GB RAM notebook can handle that.

Someone mentioned SpeedFan, which I have always had installed and mostly off, because it makes no difference, at least to my machine.

So for me it certainly makes a noticeable difference after a couple of hours of observation.

Having trouble finding where to add Registration key.

Bought a fan for $3 (beats the $69), keeps the box cool, makes a little difference, no resources wasted.
I don't play any Games, therefore CPU runs well.
If it ain't broke...why fix it. Yea, cliche right? but....
If you're a gamer you won't even bother with this software, you will get a serious CPU cooler, which is probably about the same price if not cheaper...
enough chit chat...

It helps my overheated laptop to stay power on. I am monitoring the temperature of my laptop with speccy, usually it will go from 55C to over 95C and then auto power off, with cooling master, the fan is always on and maintain the temperature at about 72C, too bad it wont auto start with windows...

Installing the program went fine, also the registration.
Temp was measured before the start of the program:
https://www.dropbox.com/s/r4p3k2869g4tfuc/VoorStart.png
After the start of the GOTD-program a few video was watched and after 2 minutes again a check about the temp:
https://www.dropbox.com/s/wijvav4vieu7b9q/NaStart2min.png
Now the GOTD-program was stopped and a extra vent was activated under the laptop:
https://www.dropbox.com/s/617t7bf6ckdovmp/StopMetVent.png
Also the temp's of the laptop with and without the extra vent of € 3,-(always watched some video for 2-3 minutes):
https://www.dropbox.com/s/xspssr1jvmgw1mo/VentVerschil.png
Ootje

When we uninstall this and we probably will it leaves the "cool down" profile behind... technically that is what does the work of the program... it switches between balanced power profile and cool down power profile regardless of what our starting profile was... mine was low power profile originally but this switched it to the hotter running balanced then to the crippling cool down profile when I START it... and back to balanced when I STOP it.
Every time we press the START/STOP button it starts two new cmd.exe child processes to swap power profiles and leaves them running but doing nothing but consuming time slices and system memory. If we exit the program gracefully the CMD.EXE processes are orphanned and would have to be end tasked in task manger or logged out to get rid of them OR best way is to use task manager to "End Process Tree" to end the program manually and take all its zombie child processes with it. I beleive what the developer is doing is what is called wholesale resource leaking. The more you use it the more resources it eats and never gives back.

installed and registered under 32bit Vista SP2+ says it is registered but START button does not animate or apparently cause anything to happen... it spawns 21 instances YES 21 instances of cmd.exe messing around with POWERCFG.EXE to manipulate some power profiles from the command lines showing in task manager which persist even after the program is exited! suggesting it is not working correctly, it also popped up an alert box mentioning an I/O error 32... after a while it started animating the thermometer graphic and created a power profile called "cool down" which has CPU processor speed MAX set to 50% really what it should do is create a few new power profiles with each set to different CPU MIN and MAX values with the coolest settings down to 5% MIN and MAX and the hottest setting set to 5% MIN and 100% MAX and probably also include the other GPU and PCI Express power reduction settings to respectively.. and then based upon a combination of GPU and CPU temperature readings and target threshold it should dynamically switch between the generated power profiles to control the temperature in hot environments or where the cooling system is known to be compromised by dust ingress and it cannot be simply and cheaply cleaned out for some reason.

Instead it just creates a cool down power profile with max CPU speed set to 50% so it's like the balanced profile but with the max CPU speed reduced and that is it! Anyone could do that and forgo the plethora of orphanned instances of cmd.exe and the wasted animation in the GUI and the wasted resources the program creates by just sitting there not really doing anything productive like enabling a faster profile if the temperature is no longer a problem... so it could switch between cooling and performing to maintain a working system at a moderate temperature.

The funny thing is that if anyone downloaded and installed the GOTD from the other day, Advanced System Care; it already has a CPU monitor built into its program.
Also an inexpensive laptop cooler with several fans does a good job

Speedfan is free and works a treat

Somewhat weird software, and hard to evaluate the benefit, if there is any. Installed OK in Win 10 x64 HP, but that's about all I can say. Their help page gives no information http://7thshare.com/cpu-cooling-laptop-cooler/tutorial.html, and there are no controls or data visible to the user. When I started the software, it dimmed my screen (the claim is it extends battery, but is dimming the screen their "secret?") Their thermometer display simply rocks back and forth from about 25% to about 80%, with no explanation, nor any way to adjust or vary. The license page claims it is "shareware?"

Installed and registered fine. Other than that, i don't know exactly what it's supposed to do.

Considering that you can set temperatures for the CPU in the advanced Power Options from Windows itself and customize Power Plans for completely free, i find the regular price of todays offer ridiculously overpriced, despite it being offered for free today.

Even half of the price would still be heavily overpriced for the very few options the program actually has.

Windows Power Options are so much more powerful and allow for much more indepth settings than just having a GUI and a progress bar slapped in the middle of it, asking for 70 bucks, sorry, not gonna happen.

You can achieve the same by using the Power Options from Windows itself.

https://www.youtube.com/watch?v=CfdPQxvFlzA

No need for a third-party program.

QUESTiON: is this 7thShare CPU Cooling Master program: version 1.1.8.8 ... OR ... version 1.6.8.8

I can't get it to work. Downloaded OK, turned off Avast Virus protection (as instructed in the read me) but when I try Set Up all it does is to open the Now Activated page but doesn't install. Another waste of 15 minutes.

i do not know what this cpu cooling master is doing .
all i see is a thermastat and the red line in it going to the top and back
to the bottom all the time
to me that serves no purpose