Publisher Activision Blizzard said Wednesday that Call of Duty: Modern Warfare 2 has earned more than $1 billion in worldwide retail sales.Right out of the gate, Modern Warfare 2 was a record-breaker, raking in an estimated $550 million in the first five days of its release.
Of course, it costs a lot to make a lot. The Los Angeles times reported that Activision Blizzard spent upwards of $200 million on advertising. That’s on top of the game’s $40-50 million budget.
I saw this from my ECA email and had to share it. A billion dollars already.
holy smokes!!
http://www.wired.com/gamelife/2010/01/modern-warfare-2-sale/
