I'm sorry, I was being a bit too geeky... The Lord Of The Rings movies introduced NZ into the minds & consciousness of millions of fans, & to many of us, NZ & all things having to do with the LOR trilogy are intertwined & connected, perhaps always will be. The 3 movies [& 4 books] revolve around the One Ring, which is called Precious by a truly despicable creature, Gollum. This ring was the evil Lord Sauren's source of power -- "And into this ring he poured his cruelty, his malice, and his will to dominate all life.". With the 4th movie hitting theaters soon, the Lord Of The Rings is on a good many minds right now, including my own, & with a twisted sense of humor, the similarities between the story's Precious & Apple's iPad mini were just too strong for me to resist.
Too many links to list so I suggest searching in Google on "lord of the rings precious" [without quotes].