oo-software[.]com/en/diskimage-backup-your-data
shop.oo-software[.]com/36/purl-may4th?
Macrium Reflect *was* arguably the best image backup solution for home & biz, though there were better solutions IMHO for large corporations using the cloud. It was somewhat expensive, though once or twice a year it went on sale for ~$35, and they had a free version that was almost as good as the paid. Then they got a new CEO, an incompatible new version sold using subscriptions, and the free version was abandoned. Now that Microsoft has blocked the driver Macrium Reflect 8 used to mount backup images, so you could copy individual files/folders, someone could do the right thing and fix it, but popular public opinion right now doesn't think that'll happen. And so a bunch of people are looking for replacement software.
I suggest O&O DiskImage because it's almost as capable as Macrium Reflect -- MR has a few tricks like booting to a backup archive that DiskImage does not offer -- and it's very reasonably priced on sale, especially the 5 license pack if you've got more than one PC/laptop. The email I received today said the sale prices [2nd link] were good until May 9th.
As far as free software goes, AOMEI Backupper is still the champ IMHO. The free & paid versions are not as capable as DiskImage, but they're close enough. The Pro version is a worthwhile upgrade, but unless you take advantage of their yearly GOTD offer, the price is not competitive with the more capable DiskImage when it's on sale.
aomeitech[.]com/ab/comparison.html
Hasleo is getting a LOT of mention online as an alternative, but I'm not impressed with the app. I suspect that Hasleo gives it away for free while they continue to develop the app to a level that they can more easily sell, but I of course could be wrong.
neowin[.]net/software/hasleo-backup-suite-free-5820/