"Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends"
http://techcrunch.com/2012/10/03/us-promoted-posts/
"Facebook is expanding to the U.S. the controversial Promoted Posts feature that lets users pay to get their posts more visibility in the news feed. It will cost $7 per post and Facebook hopes it will be used for garage sales, parties, wedding photos and other important announcements."
"Promoted Posts has already been rolled out to 20 other countries and is available to people with fewer than 5,000 total friends and subscribers."
"Facebook first began testing the product, then called Highlight, in May in New Zealand. It’s still testing price points for the U.S. so it could go up or down from $7, and cost varies across international markets to sync with what’s appropriate for local economies."