If Microsoft did push out the download without my asking for it, personally I'd consider it totally rude, obnoxious, arrogant etc. Windows 10 may be better, it may be worse, but Microsoft is pushing it as part of their grander strategy designed to bolster, or at least maintain stock pricing, because that pricing is the Microsoft execs' only incentive. Going by the adoption rates, most Windows users didn't like 8/8.1, & Microsoft didn't make nearly as much money from it as they did with win7, yet their pay was increased through bonuses because of stock prices.
IOW they're Not trying to do anyone any favors -- they're thinking about their vacation homes etc. And regardless anything else, whether we're talking about disk space or bandwidth consumed etc., I'd consider it the most shady of marketing practices. *But that's me.* :)
As a purely practical matter, I'm not going to give up my copies of 7, it's doubtful all traces of a preemptive 10 download can be removed [short of restoring a backup], & the ISO [or USB setup package] is much preferred over the setup download anyway. That's because if the downloaded setup routine fails [as it too often does], you have to download those few GB all over again, then check the D:\Windows\SoftwareDistribution\Download folder for leftovers. And to install fresh after activation, you have to download the separate ISO/USB stick setup anyway. And as in the case of my wife's PC, I'm waiting for a newer release, which means I'll have to use an Insider Preview ISO.
But again IMHO so far, Microsoft pushing out the update & the way I'd feel about that are both hypotheticals -- I haven't seen it, or read about it from more mainstream sources or journalists. AFAIK those are pretty much wasted words above -- their only real worth is if it helps explain how I expect many Windows users would feel about it.
Likewise I find this interesting personally:
"... because it adds extra life to your PC. After all, support for Windows 7 will end on January 14, 2020. Windows 10 will be usable until October 14, 2025."
I'm not going to agree or disagree -- haven't even thought about that aspect of it -- but see it as a glimpse of one person's attitudes in the Netherlands, which interests me. :)
Going with the attitudes I've come to expect, this was/is also a bit surprising to me:
"... before July 29 I could not imagine why someone would not want to upgrade."
I've been under the impression that most of the EU [if not all of it] was really skeptical of Microsoft. I would have expected much more of an attitude questioning their motives, looking for new transgressions in 10 that were behind Microsoft pushing it out so strongly.
